FIFA announced plans to separate its commercial operations into an independent entity valued at around $20 billion. This move aims to unlock significant capital by selling a minority stake in the new venture.
The current commercial cycle from 2023 to 2026 expects revenue between $11 billion and $13 billion, fueled largely by World Cup-related activities. FIFA President Gianni Infantino emphasized the need to maximize commercial opportunities following the 2026 World Cup, signaling a strategic push to capitalize on its global events.
Details about the size of the stake, potential investors, or a timeline for the sale have yet to be revealed. despite FIFA's partnerships with crypto firms like Kraken, the new commercial entity appears focused exclusively on traditional finance, without involvement in blockchain or digital assets.
